VIZIO will be sponsoring the event as the official HD sponsor of NBC’s broadcast.

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VIZIO “America’s HDTV Company” Announces High Definition Sponsorship of NBC’s Broadcast of Super Bowl XLIII

Irvine, CA -- January 30, 2009 -- VIZIO, America’s HDTV and Consumer Electronics Company, revealed details about their Sunday, February 1, 2009 advertisement that will air during a major professional football event, filmed in high definition, scheduled to AIR on Sunday, February 1, 2009. VIZIO will be sponsoring the event as the official HD sponsor of NBC’s broadcast.

“We at VIZIO are honored to work with NBC and support their broadcast of Super Bowl XLIII,” says Laynie Newsome, VP of Sales and Marketing Communications and Co-Founder. “In the last 12 months, we have seen our competitors concede to large financial losses and succumb to extensive layoffs and re-organization, we have been able to prosper and grow amongst larger competitors who struggle to keep up with an ever changing and dynamic environment. While it is important to create high performance advertisements, VIZIO focuses on creating new technologies, and high performance consumer electronics while providing the best customer support in the industry.” VIZIO challenges consumers to ask themselves, “Why spend more, when you can have the latest technology and save money?” says Jason Maciel, Director of Marketing for VIZIO.


VIZIO’s TV spot named “10:30” was developed, written, produced and delivered in less than a 72 hours prior to air-time on Sunday, February 1, 2009. The fast turnaround and overall clear vision of the ad is indicative of how VIZIO operates. VIZIO is adept and able to respond quickly to new situations and opportunities as they arise. VIZIO knows how to spend their money wisely and stay ahead of their competition. "We feel there is REAL value in creating a simple ad that speaks directly to our customers," says Laynie Newsome, VIZIO Co-Founder, VP Sales and Marketing Communications. “It would have been irresponsible of us to spend millions of dollars on a big, fancy production while staying true to our principles and promise to save money and offer more. We are glad we were given an opportunity to be part of highly visible events like those on Sunday, February 1, 2009."

The ad package includes HD Sponsorship along with two pre-game 30-second spots and another 30-second spot during the game itself. They are also looking forward to HD Sponsorship along with two in-game spots during another professional football game scheduled February 8, 2009.